Does your business have an Online Presence! Great you
have a website. Now the question is “How your customer interacts with
your website, does your website have RWD?”
In this article, we discuss what are the impacts of a
(Responsive Web Design) RWD on your business and how it boosts your online
traffic.
What is Responsive Web Design?
Responsive web design is a technique that creates a site or system that reacts to the size of a user's screen. If you don't want to manage different sites for different devices like desktops, mobiles, tablets, etc. Responsive design will optimize a user's browsing experience by creating a
flexible and responsive web page, optimized for the device that is accessing
it. This will build one website that displays well on a majority of browsers
and mobile devices, including smartphones and tablets.
Factors affecting to Responsive Web Design:
There are many responsive web design benefits. It can
positively impact your SEO, conversion rates, user experience, and many other
aspects of your business that contribute to your growth. It helps search
engines to display better search results. Here are the most important
responsive web design features and benefits.
1. Improved User Experience:
A major factor indicating the quality of user experience
is the time they spend on your site. If they find it hard to navigate, they're
forced to constantly pinch and zoom, they won't stay on your website. But if
your website responds to the change in screen size, whether it's mobile or
desktop then visitors won't have problems to access your pictures, video or
content. It will increase the engagement of your website.
2. Increase sales and conversion rates
Consistent user experience will have a positive impact on
your conversion rates as people are familiar with navigation and site use
across devices. Responsive design removes some of the barriers that having
multiple sites can present, i.e. in functionality, performance, and consistent
look and feel.
3. Easy to Maintenance
With a responsive website, your developing team can spend
less time on maintenance tasks and focus on more important tasks such as
marketing, A/B testing, customer service, product or content development, and
more.
4. Simple Website Analytics
With a responsive site, your website stats are greatly
simplified as you're staying on top of a single set of data. You can still get
insight into which devices and browsers your visitors are using, where they
drop off, and how long they spend on your site, but you won't need to read data
from multiple reports to get an accurate picture.
5. Lower Bounce Rates
Bounce rate signifies the percentage of visitors to a
particular website who navigate away from the site after seeing a single page
only. As we' ve mentioned above, a responsive website means visitors will stay
on your site longer which reduces your bounce rate. It has a huge impact on
your SEO.
6. Higher Conversion Rates
More time on your site and lower bounce rate are good
first steps to improving your visitor's user experience and building trust.
That improved user experience and trust lead to better conversion rates,
whether conversion means signing up for your newsletter, making a purchase or
booking a call or landing to the goal page.
7. Good SEO to Better SEO
Responsive web design makes it very easy for Google to
index your website so that it shows up near the top no matter what format a
user is searching for. SEO campaigns can be time-consuming and costly, but by
creating a responsive site, all of your efforts can be focused on a single
site, with unified strategy and tactics across devices.
If you need a Responsive Website then our team of experienced designers and developers will work for you to deliver a custom
responsive website that meets your needs. We make the difference.